Are you a seasoned marketing technology leader with a passion for driving innovative digital engagement strategies? We're working on behalf of a forward-thinking organization seeking an AVP of Salesforce Marketing Cloud. This role offers a unique opportunity to influence platform direction, collaborate across teams, and lead a talented specialist — all in a dynamic, regulated environment. With a hybrid schedule that balances in-office collaboration and remote flexibility, you’ll thrive in a position that combines strategic oversight with hands-on execution. If you're ready to make a meaningful impact and advance your leadership career, this position could be your next great move.

Key qualifications for the AVP of Salesforce Marketing Cloud include:

• Proven expertise in Salesforce Marketing Cloud, particularly Journey Builder and Email Studio
• Prior experience managing teams and performance within a corporate setting
• Strong understanding of digital marketing platforms and integrations
• Experience working in regulated industries (preferred)
• Salesforce certification is advantageous but not mandatory

In this leadership role as the AVP of Salesforce Marketing Cloud, you will:

• Lead the development and execution of the platform’s strategic roadmap, ensuring alignment with organizational goals
• Oversee daily operations, system optimization, and future platform enhancements
• Collaborate with marketing, analytics, and digital teams to craft seamless, multi-channel customer journeys
• Administer cross-functional integrations between Salesforce, Marketing Cloud, and related tools
• Manage a Salesforce Marketing Cloud specialist, providing coaching and performance evaluations
• Establish and monitor KPIs to measure campaign effectiveness and drive continuous improvements
• Prepare and oversee the Marketing Cloud budget on an annual basis

Perks and benefits include:

• Competitive base salary range of $112,000 to $146,500, with potential annual bonus up to 18%
• Flexible hybrid work environment, typically 2-3 days in-office per week
• Opportunities for professional growth and impactful leadership
• Collaborative, high-visibility role with cross-departmental influence
• Supportive workplace culture emphasizing integrity and excellence

If you're ready to leverage your Salesforce Marketing Cloud expertise in a strategic leadership capacity, don’t miss this chance. Apply now to take the next step in your career!

Not ready to apply yet? Contact a professional recruiter at ITjobs@jfcglobal.com or 717-761-8095 for a confidential conversation about your career goals. With decades of industry experience, JFC Global, the largest locally owned and operated niche recruiting firm in the region, has built strong, long-standing relationships with hiring managers and HR professionals throughout Central Pennsylvania. We are proud to have earned a 9.6 Net Promoter Score (NPS) from the professionals we work with and are committed to operating with the highest level of ethics, integrity, and professionalism in the recruiting industry. We look forward to putting our local connections to work for you! W2 only. EOE.